See Inside Any
Website's SEO Strategy
Analyze backlinks, organic traffic, top pages, and ranking keywords for any domain. Understand what is working for your competitors and apply it to your own strategy.
Analyze a Website
Your competitors left clues. Site Explorer helps you find them.
Every website that ranks well has a strategy behind it. Site Explorer lets you reverse-engineer that strategy by showing you exactly where a site gets its traffic, which pages perform best, and who links to them.
Whether you are researching a competitor, evaluating a potential partnership, or auditing your own site, you get a clear picture of SEO performance with real data — not guesswork.
Use the insights to find content gaps, discover link-building opportunities, and understand what it takes to compete in your niche.
Backlink Profile
See every site linking to any domain
Traffic Estimates
Estimated organic visitors per month
Top Pages
Find which pages drive the most traffic
Ranking Keywords
See all keywords a domain ranks for
Why Competitor Analysis Matters
You do not have to reinvent the wheel. Learn from the sites already winning in your space.
of marketers do competitor backlink analysis
faster growth when guided by competitive data
of top pages get traffic from just 1-3 keywords
of content gets no organic traffic from Google
Find Link Opportunities
See who links to your competitors but not to you. These are warm outreach targets who already link to similar content.
Discover Content Gaps
Find topics and keywords your competitors rank for that you have not covered yet. Each gap is a growth opportunity.
Benchmark Performance
Compare your domain metrics against competitors to understand where you stand and what needs improvement.
How It Works
Enter any domain and get a complete SEO breakdown in seconds.
Enter a Domain
Type any website URL you want to analyze — your own or a competitor.
Review Backlinks
See all sites linking to that domain with anchor text and authority metrics.
Explore Top Pages
Find which pages drive the most organic traffic and which keywords they rank for.
Compare & Strategize
Use the data to plan your link building, content strategy, and SEO roadmap.
Key Features
A complete view of any website's SEO performance in one tool.
Backlink Analysis
Browse the complete backlink profile of any domain. See referring domains, anchor text distribution, follow vs nofollow ratios, and link quality metrics.
Organic Traffic Data
Get estimated monthly organic traffic based on ranking positions and search volumes. See traffic trends over time.
Top Pages Report
Discover which pages on a site attract the most organic visitors. Understand what content types and topics work best in your niche.
Ranking Keywords
See every keyword a domain ranks for in search results, along with positions, search volumes, and estimated traffic per keyword.
Domain Authority
A comprehensive strength score based on backlink quality, quantity, and diversity. Compare domains at a glance.
Competitor Comparison
Place multiple domains side by side to compare backlinks, traffic, top pages, and keyword overlap. Spot advantages and weaknesses.
Site Explorer FAQ
Common questions about website analysis and competitive research.
Contact SupportSite Explorer reveals a website's backlink profile, estimated organic traffic, top-performing pages, ranking keywords, and domain authority metrics. Use it to understand your own site or research any competitor.
We crawl and index billions of web pages to build a comprehensive link database. When you enter a domain, we show you all the external sites linking to it, including the anchor text, referring page authority, and whether links are follow or nofollow.
Absolutely. Enter any competitor's domain to see their top pages, which keywords drive their traffic, and where their backlinks come from. This helps you find content gaps and link-building opportunities you might be missing.
Domain authority is a score that predicts how well a website is likely to rank in search results. It is based on factors like the number and quality of backlinks, the age of the domain, and overall link profile strength.
Yes. The Top Pages report shows estimated organic traffic for each page on a domain, along with the keywords driving that traffic. This is useful for spotting content ideas that are proven to attract visitors.
Yes. The free plan includes daily credits you can use for site analysis. For heavier research or agency-level needs, paid plans offer higher credit limits and additional features.
Ready to Research Any Website?
See the backlinks, traffic, and strategy behind any domain. Start your competitive research today.
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